Rugby Data You Can Trust
Insights You Can Act On.

We deliver the most accurate, broad, and deep performance data in rugby—so coaches and analysts can turn decisions around in hours, not days.

Founded by the team behind Pro Football Focus, trusted by all 32 NFL teams. We know how to transform skepticism into adoption at the highest level of professional sport, and we’re bringing that same expertise to rugby.

Sample breakdown analysis by player

Why We’re Different

Accuracy, breadth, and depth—engineered for the realities of elite rugby, with proven pedigree from building Pro Football Focus in the NFL.

Accuracy

Multiple layers of quality control ensure you’re making decisions on numbers you can trust—not estimates. This is the same discipline that convinced every NFL team to adopt PFF.

Breadth

Set pieces to breakdowns—we capture the full game: scrums, lineouts, rucks, kicks, and transition moments. Broader than any generic stats provider.

Depth

We don’t just count events—we capture the components inside them, so you know why outcomes happen and how to fix them. The same next-gen tooling we’re helping deliver to the NFL is guiding our rugby models.

Player Impact Grading

We grade every player interaction on a 1–5 scale. That means objective, apples‑to‑apples evaluation of technique and execution — not just outcomes — across scrums, lineouts, rucks, passes, tackles, kicks and more.

What we grade

  • Lineout lift: handgrips, full extension, timing, stability
  • Pass: accuracy, catchability, trajectory/velocity, decision window
  • Ruck: arrival time, body height, clear‑out effectiveness
  • Scrum: bind, angle, pressure application, reset discipline
  • Tackle: technique, dominance, post‑contact control

How the score works

Each interaction receives a 1–5 grade (1 = needs improvement, 5 = elite execution). Aggregated into a per‑player Impact Score with role‑specific benchmarks and variance (consistency) metrics across matches.

  • Role/position benchmarks (e.g., THP vs LHP expectations)
  • Trendlines over last N matches and vs league
  • Contextualized by opposition and referee tendencies

Why clubs use it

  • Analysts: objective clips list; faster coach briefs; reduce debate on coding
  • Coaches: target technical interventions; selection backed by evidence
  • Executives: clear ROI via development, selection and recruitment decisions

Proven Pedigree

Our CEO founded and scaled Pro Football Focus, now trusted by every NFL team as their analytics backbone. That journey taught us how to build trust with coaches, empower analysts instead of replacing them, and deliver undeniable ROI for executives. We’re bringing that same expertise and discipline to rugby.

Along the way, we’ve earned positive marks from respected voices in rugby such as Bernard Jackman and Stuart Lancaster. Their validation shows that our data isn’t just different — it’s immediately useful to the people who matter most.

Built for the Whole Club

Analysts, coaches, and executives get the right outcomes without friction.

Executives

A clear business case: competitive edge without adding headcount. Pilot quickly, measure ROI, scale confidently.

  • Performance → league position
  • Headcount-light efficiency
  • Low-risk pilot path

Coaches

Actionable feedback in hours. Understand why set pieces succeed or fail and what to change before the next match.

  • Set-piece diagnostics
  • Ruck speed & roles
  • Video-linked evidence

Analysts

We don’t replace analysts—we multiply them. Less coding/cleaning, more time presenting insights coaches act on.

  • Save 10+ hours/week
  • Higher accuracy, less rework
  • Exports & integrations

From Data to Decisions

Detailed set-piece and breakdown data, delivered fast and quality-assured. Stop second-guessing your numbers and start planning changes that matter.

Set-Piece Intelligence

Lineout calls, lift timing, scrum binds & angles—see what drives outcomes.

Breakdown Speed

Identify who slows or accelerates the ruck and why.

Quality Controls

Multi-reviewer checks and audits for dependable numbers.

Coach-Ready Reports

Weekly summaries with video links and recommended actions.

Sample breakdown analysis by player

Straightforward, Low-Risk Options

Pilot quickly. Prove the value. Scale for the season.

Pilot

3-month engagement to validate impact.

  • Set-piece & breakdown reports
  • Weekly coach debrief
  • Conversion credit to season plan
Start a Pilot

Performance

Season package for ambitious clubs.

  • Full dataset & dashboards
  • Analyst enablement
  • Coach-ready reporting
Talk to Sales

Elite

Deep collaboration with your staff.

  • Custom studies & integrations
  • On-site workshops
  • Priority support
Book a Demo

See Your Last Match Through Our Lens

Send us one recent fixture—we’ll return a coach-ready report that shows where to find points in your set pieces and breakdowns.

We’ll reply within one business day.

Frequently Asked Questions

Everything you need to know about getting started.

How fast is delivery after a match?

Most reports are delivered within 24–48 hours, depending on competition volume.

Do you replace our analysts?

No. We multiply them. Your analysts spend less time coding and cleaning, and more time briefing coaches.

Can we run a short pilot before a full season deal?

Yes. Pilots are designed to validate fit and ROI with minimal risk.